Impact of media on political accountability
The study reveals the impact of media on political accountability. In the empirical findings, the first hypothesis explored the association between the predictor variable and the criterion variable. The results indicate that there is a significant correlation between different types of media and political accountability. Specifically, the correlation coefficients are as follows: electronic media (r = 0.404, p = 0.000), print media (r = 0.580, p = 0.000), and social media (r = 0.552, p = 0.000).
The second, third, and fourth hypotheses focused on the cause-and-effect relationships between the predictor variables and the criterion variable. Model #1 reveals an R2 value of 0.337, suggesting that 33% of the variation in political accountability can be attributed to print media as an independent variable. In model #2, the R2 value is 0.445, indicating that 45% of the variation in political accountability is collectively explained by print media, social media, and electronic media as independent variables. These regression procedures provide significant results, confirming the role of these predictors in influencing the criterion variable.
Hypotheses three to eight examined the demographic impact on the respondents' responses. The study's findings contribute to the existing knowledge base and can serve as a valuable resource for researchers interested in investigating the relationship between media and political accountability in Pakistan. The study provides firsthand information, shedding light on this important topic.