Graduate Journal of Pakistan Review (GJPR) <p>This journal is setup to promote research activities in Pakistan by providing a publication platform to the university students and junior scholars so that they can publish their work. This will help in creating a research-friendly environment in Pakistani academia.</p> Pakistan Review Research & Publications en-US Graduate Journal of Pakistan Review (GJPR) RESOURCE ALLOCATION AND CLIMATE CHANGE: INFLUENCE OF GREAT POWER POLITICS <p>"The primary objective of this investigation is on how the policies of great powers affect resource allocation in the context of the effects of climate change. It examines the dynamics, issues, and effects of resource allocation inequalities as well as how they relate to the actions and goals of major international powers. The research project uses core theoretical frameworks including realism and the theories of international relations to investigate the multifaceted connection underlying the politics of great powers and resource distribution. The study uses case studies and actual events to analyze&nbsp;the competition for resources that are scarce among great countries, disparities in resource distribution depending on geopolitical factors, the significance of financial influence and power, and the effects of partisan alliances and rivalries. Insufficient resource allocation's impacts on the environment, humanity, and economy are also evaluated by the study. Based on these findings, the report gives particular recommendations for politicians and other parties that are interested. These ideas place a strong emphasis on international cooperation, enhancing the functioning of financial building and assistance, facilitating technology transfer, advancing concepts of inclusion and equity, and raising public awareness and participation. This work contributes to the academic discussion of resource allocation and great power politics by offering information that may be used to build policies and promote effective climate action. To advance and build on this information, further research and collaboration must take place. This will eventually lead to resource allocation that is fair and sustainable in the face of climate change obstacles.</p> Dr. Raziq Hussain Munir Ahmad Alyas Ali Chaichi Copyright (c) 2023 Dr. Raziq Hussain, Munir Ahmad, Alyas Ali Chaichi 2023-07-29 2023-07-29 3 2 1 12 THE INFLUENCE OF MUSIC IN PAKISTANI POLITICS <p>In recent years, a series of protest movements have occurred mostly in the capital city Islamabad in response to the actions of sitting governments of their times. The movements of capturing the capital started from 2014 and are still happening today. These are due to various reasons including inflation, poverty, rise in prices of fuel and food items etc. The movements contain a large number of young protestors as youth comprises most of the population of Pakistan. In order to mobilize them and keep them entertained, different political anthems are played.” This strategy was once used by the modern political parties to mobilize their followers but with the passage of time, the opponent parties also noticed the impact of music in attracting people and they also started making their own party anthems. Religious parties which considered Music haram since they were founded also have songs on their leaders these days. Music is such a powerful tool that made such parties change their agendas. This paper seeks to understand how music has been employed in protest environments. We will draw upon historic and recent examples to demonstrate how music became a strategy to attract masses especially youth with the passage of time as music is one of the best tools for delivering messages and brainwashing masses. This paper seeks to understand how music articulates messages of protest through the use of semiotics and how music has been employed in protest environments. The paper ends with a brief discussion with concluding remarks.</p> Muhammad Ali Malik Copyright (c) 2023 Muhammad Ali Malik 2023-07-29 2023-07-29 3 2 13 28 Impact of media on political accountability <p>The study reveals the impact of media on political accountability. In the empirical findings, the first hypothesis explored the association between the predictor variable and the criterion variable. The results indicate that there is a significant correlation between different types of media and political accountability. Specifically, the correlation coefficients are as follows: electronic media (r = 0.404, p = 0.000), print media (r = 0.580, p = 0.000), and social media (r = 0.552, p = 0.000).<br />The second, third, and fourth hypotheses focused on the cause-and-effect relationships between the predictor variables and the criterion variable. Model #1 reveals an R2 value of 0.337, suggesting that 33% of the variation in political accountability can be attributed to print media as an independent variable. In model #2, the R2 value is 0.445, indicating that 45% of the variation in political accountability is collectively explained by print media, social media, and electronic media as independent variables. These regression procedures provide significant results, confirming the role of these predictors in influencing the criterion variable.<br />Hypotheses three to eight examined the demographic impact on the respondents' responses. The study's findings contribute to the existing knowledge base and can serve as a valuable resource for researchers interested in investigating the relationship between media and political accountability in Pakistan. The study provides firsthand information, shedding light on this important topic.</p> Naila Saleem Faisal Abdullah Khan Horain Kanwal Copyright (c) 2023 Naila Saleem, Hamza farooq, Horain kanwal 2023-07-29 2023-07-29 3 2 29 55 Libya After the Arab Spring: A Story of Chaos and Conflict <p>This research article examines the post-Arab Spring era in Libya and the complex challenges that have emerged since the popular uprising that led to the overthrow of former leader Muammar Ghaddafi in 2011. Drawing on a range of secondary sources, the article analyzes the factors that have contributed to the ongoing conflict, fragmentation, and instability in the country. The research explores the roles played by various actors, including political elites, militias, foreign powers, and extremist groups, in shaping the post-revolutionary landscape. The article also considers the impact of the conflict on the Libyan people, including the humanitarian crisis, displacement, and human rights violations. Overall, the research provides insights into the complex dynamics of post-Arab Spring Libya and the challenges facing the country as it struggles to build a stable, democratic, and inclusive political system.</p> Izba Zaheer Copyright (c) 2023 Izba Zaheer 2023-07-29 2023-07-29 3 2 56 64 The Impact of Augmented Reality (AR) on Digital Marketing <p>This paper discusses how augmented reality based digital marketing has impacted awareness phase of marketing. It will open with how AR based marketing is becoming a new trend and replacing the conventional methods of digital advertisement, from posters to DVCs &amp; animations to AR filters &amp; immersive ads or content posts. Through the use of “meta spark studio” for making AR based content, comparison between conventional &amp; AR based digital marketing is conducted in the form of organic and inorganic ads survey which clearly apprises us the difference and which is more impactful. The AR based digital marketing provides a more immersive experience to the user which in turns makes it more impactful.</p> <p><strong><em>Keywords:</em></strong> Augmented reality, digital marketing, meta, social media.</p> Osama Qadir Khan Copyright (c) 2023 Osama Qadir Khan 2023-07-29 2023-07-29 3 2 65 74 Democratic Peace Theory (DPT): Democratic Peace Theory promotes peace all over the world <p>Liberal democracies do not go to war with each other and the reasons why these democratic states resolve conflicts peacefully through negotiations and different diplomatic techniques. Other thing which I will highlight in my essay is Democratic peace theory is proactive form of liberalism and it rely on human and civil rights. Also the neo-liberalism perspective that how strong institutes promote democracy in state which eventually make the state stable economically, politically, and socially. I use different examples of states around the world which were enemies in past but now after becoming liberal democracies how these states transformed their approach and achieve peace and stability. I will also shed some light on the drawbacks of Democratic Peace Theory and how this theory is not applicable on states who are non-democratic and authoritarian in their political structure but enjoy economic stability and peace within the state and also with their neighbouring states. How other theories like realism`s critique on Democratic Peace Theory and its relevancy with regard to international relations and explain the gaps in this theory. Another aspect which is of importance in this essay is why liberal states do not wage war and I explain how political structure and political participation of citizen is crucial. How different democratic institutes and different forms of accountability in liberal states stop leaders of democratic states to wage war? In the end I will conclude that DPT is not only western approach to promote peace and stability but it can be applicable to all states around the world to become peaceful and liberal states.</p> Khizar Minhas Copyright (c) 2023 Khizar Minhas 2023-07-29 2023-07-29 3 2 75 82