Way forward for Pakistan International Airlines (PIA) in Covid Era
Keywords:Pakistan International Airline, PIA, PIA during COVID-19
The objective of the study is to analyze the most viable methods for finding the way forward for Pakistan International Airlines (PIA). The aviation industry is a bustling business with airlines exploring new horizons now and then. It demands innovation and clockwork perfection. However, it is the opposite in the case of Pakistan International Airlines. PIA which stands quiescently due to countless reasons needs a revamp. It is important to ascertain the root causes of this airline’s issues and identifying ways that provide a way out for the organization. In this research, we will attempt to target both these factors, ascertain the issues, and identify the most viable ways of improving the Pakistani carrier. We will attempt to identify the major flaws existing in PIA’s practices. These could range from the lack of a dedicated cargo fleet, online hiring to digressive policies and implementations. The research was conducted via interviews with the industry experts to find out the most cost-effective solutions to these problems. The paper concludes with recommendations for the national carrier.