• Abdul Razak bin Zamri Alzette University


Decision-making, organizational marketing strategy, market research, customer analysis


The role of decision-making in organizational marketing strategy is a critical aspect of business management. It is essential for businesses to make effective decisions when it comes to developing their marketing strategies, as these decisions can significantly impact their success in the marketplace. This paper explores the key factors that influence decision-making in marketing strategy, including market research, customer analysis, and competitive intelligence. It also examines the impact of organizational culture, leadership, and communication on the decision-making process. Market research is a crucial factor in effective decision-making in marketing strategy. By gathering and analysing data about the market, businesses can gain insights into customer preferences and behaviour, as well as the competitive landscape. This information can be used to identify opportunities for growth and to develop targeted marketing campaigns that resonate with customers. Customer analysis is another important factor in decision-making, as it allows businesses to understand the needs and wants of their target audience. This information can be used to create products and services that meet those needs, as well as to develop messaging that speaks directly to customers. Competitive intelligence is also critical in decision-making for marketing strategy. By monitoring the activities of competitors, businesses can identify threats and opportunities in the marketplace. This information can be used to adjust marketing strategies and to develop new products and services that differentiate the business from competitors. Organizational culture, leadership, and communication are also important factors in decision-making. A culture that values innovation and creativity can foster a more open-minded approach to marketing strategy, while strong leadership and effective communication can ensure that decisions are made in a timely and efficient manner. In conclusion, effective decision-making in organizational marketing strategy is a complex process that requires businesses to consider a range of factors, including market research, customer analysis, competitive intelligence, organizational culture, leadership, and communication. By taking a holistic approach to decision-making, businesses can develop marketing strategies that are well-informed, customer-centric, and strategically aligned with their overall goals and objectives.



How to Cite

Zamri, A. R. bin. (2023). ROLE OF DECISION MAKING IN ORGANIZATIONAL MARKETING STRATEGY. Graduate Journal of Pakistan Review (GJPR), 3(1). Retrieved from