Post-Conflict Tourism Revival in District Swat

Authors

  • Rahmat Ali
  • Ihsan Ullah
  • Abdul Wahab

Abstract

Pakistan is a developing country having rich historical, cultural and economic tourist sights. Alluring regions consist of Mari, Chitral, Hunza, Gilgit, Naran, Kaghan and Swat. Swat is gifted with natural beauty, high mountains, fresh rivers, snowfall and green forest which attracts lots of tourists from all parts of the world, unfortunately, the beautiful valley received a major setback in the form of insurgency back in 2007, as a result, tourism industry of Swat was extremely affected. This qualitative research study is conducted to examine tourism revival in district Swat. The main purpose of this study is to describe the pre- and post-analysis of tourism especially eco-tourism in District Swat; the study also investigated and explored what kind of strategies are adopted for tourism revival in district Swat. The study finds despite considerable loss to tourism in Swat inflicted by insurgency certain attempts have been made for its revival; For instance, many stakeholders took part in tourism restoration of the valley such as PaRRSA, PAITHOM, ASHA and foreign countries like Italy, UAE, Japan and Iran. Besides, the study will be helpful for the policymakers to shape good policy regarding tourism in Pakistan.

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Published

2020-09-16

How to Cite

Rahmat Ali, Ullah, I., & Wahab, A. (2020). Post-Conflict Tourism Revival in District Swat. Pakistan Review of Social Sciences (PRSS), 1(2), 74–89. Retrieved from https://journals.pakistanreview.com/index.php/PRSS/article/view/70

Issue

Vol. 1 No. 2 (2020): Pakistan Review of Social Sciences (PRSS)

Section

Research Articles

License

Copyright (c) 2020 Rehmat Ali, Ihsan Ullah, Abdul Wahab

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Authors have copyright but license exclusive rights in their article to the publisher. Author's submission implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere including electronically in the same form, in English or in any other language, without the written consent of the copyright-holder.