Post-conflict Tourism revival in District Swat
Pakistan is a developing country having rich historical, cultural and economic tourist sights. Alluring regions consist of Mari, Chitral, Hunza, Gilgit, Naran, Kaghan and Swat. Swat is gifted with natural beauty, high mountains, fresh rivers, snowfall and green forest which attracts lots of tourists from all parts of the world, unfortunately, the beautiful valley received a major setback in the form of insurgency back in 2007, as a result, tourism industry of Swat was extremely affected. This qualitative research study is conducted to examine tourism revival in district Swat. The main purpose of this study is to describe the pre- and post-analysis of tourism especially eco-tourism in District Swat; the study also investigated and explored what kind of strategies are adopted for tourism revival in district Swat. The study finds despite considerable loss to tourism in Swat inflicted by insurgency certain attempts have been made for its revival; For instance, many stakeholders took part in tourism restoration of the valley such as PaRRSA, PAITHOM, ASHA and foreign countries like Italy, UAE, Japan and Iran. Besides, the study will be helpful for the policymakers to shape good policy regarding tourism in Pakistan.
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